How can I build a brand identity for a circular intimates line that is fun, feminine and eco-friendly?
A friend and I created the business idea. It stemmed from a conversation about the wastefulness of the clothing industry. Our circular business model up-cycles clothes into underwear.
{branding, research]
My Process
I first developed target adjectives for the brand.
Then I began to match the adjectives to colors and hand-drawn sketches.
I always work in analog first before moving digital.
I tested 7 color palettes with theoretical future customers using an online survey.
Palette 5
I tested the concept with a physical prototype.
